About us - Heylovo
Our Story
Heylovo didn’t begin in a corporate office—it started in living rooms, cozy studios, and quiet morning routines where women like us showed up for themselves.
Born from a deep love of Pilates, mindful movement, and women’s wellness, Heylovo was founded by women, for women—mothers, daughters, professionals, and dreamers—who believe that real strength begins from within.
Why We Created Heylovo
After years spent navigating the fitness world, we realized something was missing: tools that were not only functional but also beautiful, intentional, and designed for the rhythm of a woman’s life.
So we decided to build what we couldn’t find. A space where movement meets meaning, and women can feel empowered in every rep, stretch, and breath.
Our Signature: The Home Pilates Reformer
Our journey began with the Heylovo Home Pilates Reformer—a game-changer for women everywhere.
Not just another machine, it became a symbol of self-care:
- Designed to fit beautifully in any space
- Made for busy women, especially mothers
- Helping women reconnect with their bodies—on their terms
It gave women the power to move, strengthen, and glow—without leaving their homes or sacrificing elegance.
What We Offer
Heylovo has since grown into a lifestyle and wellness brand that offers:
- Home Pilates reformers
- Yoga mats & props
- Resistance tools
- Mindful fitness accessories
Each piece is handpicked to support movement with grace, comfort, and intention. Whether it’s a five-minute flow before the school run or a full session after bedtime—we’re here for all of it.
Our Mission
We believe movement should feel nourishing, not exhausting. That fitness should be a celebration, not a punishment. And that every woman deserves to feel confident, seen, and supported, no matter her background or starting point.
We’re here to remind you that self-care is powerful. That slow is still strong. And that showing up—just as you are—is more than enough.
What’s Next
Heylovo isn’t just a store—it’s a movement.
We’re building a global wellness space for women, and we’re just getting started.
Expect more thoughtfully-designed tools, powerful education, and inspiring stories—because your wellness journey is worth investing in.
This Is Heylovo
Move at your pace.
Sweat with intention.
Glow from within.
Welcome home.